Today, you often have only about eight seconds to tell a story, or one second less than a goldfish.
Here are some tips for creating short content:
- Engage with image/video
- Offer a call to action
- Be quick, get to the point
- Don’t compress, reduce
- Inform, entertain or both
- Combine words and images to tell a compelling story about a historical event
- Ask your students and/or community to share compelling pictures that provide insight (e.g. academic achievement, sports tale, a digital book jacket retelling a story in students’ own words)
- How your students/staff have helped others at school, at work, or in the community
- A visual story of an upcoming or current event from a student perspective
- A collection of images that captures different perspectives of the same situation
To make the point, check out the @StatisticBrain twitter account...here's one example. Look for videos that aim for the 8-second ride.
...studies have shown that eight seconds is the precise attention span for uninterrupted video viewing. “Videos shorter than 10 seconds are a distinct class from those that are longer....” (Source: Variety)
Everything posted on Miguel Guhlin's blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Read Full Disclosure