MyNotes: Guy Kawasaki Keynote #iplza15

What fun to listen to Guy Kawasaki, whose books I've read. Guy's keynote at iPadpalooza 2015 was titled, The Lessons of Steve Jobs. I couldn't help but laugh at some of the jokes Guy shared..."How many Microsoft engineers does it take to change a lightbulb?"
"None, Bill Gates has declared darkness the new standard."
(For Apple engineers it was one--so they can wait for the universe to revolve around them.)

source: Brant Farris via Twitter

  1. In regards to his presentation style: 
    1. You may want to read up on Guy's approach to presentations.
    2. If you suck and you're short, it's OK. If you're great and go long, it's OK. But if you suck and you're long, that's not OK.
    3. Get copy of his slides here.
  2. 10 Lessons from Steve Jobs are as follows:
    1. Innovators require naysayers. The naysayers are experts, happy to tell you what's wrong and there are usually two kinds of naysayers, both of which are losers:
      1. Regular loser
      2. Winner "bozo"...these are the ones dressed in black, rich, own things that end in "i" like Ferrari, Armani, etc. Rich, famous powerful does not translate into smart, just lucky.
    2. Customers can't tell you what you should do. They can tell you how to revise, but not what to create.
    3. Innovations happens on the curve. Most companies start on the curve and die on the curve. Most companies define themselves on what they currently do...instead, define yourself on the benefits you seek to provide.
    4. Design counts.
    5. Big challenges beget big changes. Referenced BHAG. Consider the goals of these companies:
      1. Apple's goal is to democratize computers.
      2. Google's goal is to make information accessible.
      3. Photo Credit: Kevin Miller
      4. Canva's goal (whom Guy is affiliated with) is design.
    6. Less is more.
    7. Changing your mind is a sign of intelligence and strength. One example of Steve Job's changing his mind is that he reversed himself about iPhone apps; they began as a closed environment for security purposes but then a year later, opened wide up for development...Steve changed his mind, and the experts told him this was great BOTH times (highlighting the fact that experts don't know what they are talking about). Great leaders are not afraid of changing their mind.
    8. Value does not equal price. Convince people of the value of your product.
    9. "A" Players hire A or A+ players. Simply, they hire better than they are. B players hire people who aren't as good as them. Eventually, you end up with a "Z" player (which makes one think of zeroes).
    10. Marketing equals unique value.
    11. Bonus: Some things need to be believed to be seen. WHen people believe in things, they create...they make it real. If you want to change the world, believe it to see it. 
    12. When someone tells you "Thank you," instead of replying, "You're welcome" say, "I know you would the same for me" then be specific about what they could do for you.
  3. Guy Kawasaki's pick of most influential book: : If You Want To Write by Brenda Ueland Influence by Robert Cialdini
Lesson #10 includes a chart...

Photo Credit: Michael Hornback II via twitter

Everything posted on Miguel Guhlin's blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Read Full Disclosure


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