Baer and Naslund hit on some excellent points, but for me, the first quote that jumped out of their article--worth reading in its entirety--is the one highlighted below...except, as school districts, we need to adjust it to read:
"Everybody--students, teachers, parents, custodians--are telling their/your story through social media, whether they want to be or not."
The question is, are they going to be out to get you or getting the word out for you?
From: The 5 Critical Social Media Skills You Need to Disperse | Social Media Book | Social Media Consulting - Convince & Convert
The 5 Critical Social Media Skills You Need to Disperse December 23rd, 2010 | Written By: Jay Baer and Amber Naslund
Everybody in your company is in marketing, whether they want to be or not.
Let the ubiquity and speed of communication empower your staff to act and be helpful, no matter where they are on the organizational chart.
social media needs to become a skill, not a job.
give everyone some guidelines but also the freedom to articulate and represent your company in their own authentic way.
the best programs are those that share those metrics with all employees.
Sharing that information can help people feel connected, feel invested in the outcome, and understand how their work is making a difference.
You...must be able to communicate stories seamlessly whenever opportunities arise.
Build great internal communication, and give people the tools to share ideas, experiences, and expertise.
Build education and training programs for those who want to get involved, and help them be part of the effort.
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