MyNotes - Digital Leadership 6: Public Relations

Note: Over the next few weeks, I'll be reading Eric Scheninger's book, Digital Leadership. Eric was kind enough to send me a copy and I'll be sharing my notes and thoughts as I work my way through it. I'm honored that Eric sent me a print copy to read and share my thoughts on. Comments in square brackets are mine, the rest is the author's.

My Notes

  1. A new system of learning that is differentiated and that connects to student passions and strengths must be made a reality. Teaching and learning need to transform to something yet undefined. [or is it defined already but not well-distributed?]
  2. Digital Leadership is about building the capacity to create a solid foundation for positive public relations using social media that complements communication efforts.
  3. It empowers leaders to become the storytellers-in-chief and creates a constant flow of information that highlights and focuses on schoolwide success and positive culture.
  4. Social media allow leaders to create  unique communities [using free tools that everyone uses rather than forcing a walled garden] for their schools/districts, establish a digital presence, construct feedback mechanisms on web sites and other space, and welcome stakeholders into a conversation.
  5. Digital public relations might look like this:
    1. Principal's report or district newsletter
    2. Twitter updates
    3. Facebook page
    4. Video tools
    5. Blogs
  6. As leaders begin to integrate social media...this transparency gives stakeholders a clearer picture of all of the many positive things taking place each and every day.



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Everything posted on Miguel Guhlin's blogs/wikis are his personal opinion and do not necessarily represent the views of his employer(s) or its clients. Read Full Disclosure


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